KEY RESPONSIBILITIES
- Provide senior oversight for property-wide content planning, acting as the internal client for the editorial team.
- Source, commission, and ensure the quality control of all editorial content, with an initial focus on finance and insurance topics.
- Develop and execute strategies aimed at driving organic traffic acquisition (SEO) and audience engagement.
- Lead the development of a central, content-led growth approach for the entire media portfolio.
- Source and deploy monetizable content opportunities, including the fulfilment of sponsored content campaigns for clients.
- Oversee the effective integration of financial influencer partnerships and their content within the Stubben Edge media properties.
- Act as a leader and mentor to a team of content & organic media specialists, ensuring multidisciplinary expertise are focused on shared objectives & delivery.
SKILLS REQUIRED
- Extensive background in a senior editorial or content leadership position.
- A background in finance and/or insurance journalism is highly preferable.
- Proven success in driving significant organic traffic growth through content and SEO strategies.
- Experience in managing editorial teams, freelancers, and maintaining high standards of quality control.
- Strong understanding of content monetization strategies, including sponsored and branded content.
- Experience in sourcing and managing influencer partnerships, preferably within the financial sector.
- Exceptional writing, editing, and strategic thinking skills.