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An individual-level view of customer behaviour. Across all online channels 

Using Almanac, our platform that allows disparate structured and unstructured data-sets to be collected, enriched and combined, you can gain a comprehensive, individual-level view of customer behaviour across online channels. Combining this with offline customer journeys powers unparalleled business intelligence tools and predictive models.

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Get an individual-level view of customer behaviour across all online channels 

Using Almanac, disparate structured and unstructured data-sets to be collected, enriched and combined, allowing you to gain a comprehensive, individual-level view of customer behaviour across online channels. Combining this with offline customer journeys powers unparalleled business intelligence tools and predictive models.

Why Almanac is unique

Gain access to a wealth of new online individual-level data, which you will maintain ownership of. Set-up is quick and can be completed in less than five days. Unlike other tools, Almanac has an all-in cost so that you don't have to pay out extra for training.

So in no time, this rich new source of individual-level data will help you to create a single customer view, improve the customer experience and improve the effectiveness of your marketing.

Create a single customer view

  • Gain a view of individual's activity across channels
  • Include data from lots of different sources and systems
  • Collect and store data for up to five years

Improve marketing effectiveness

  • Focus PPC and display budgets on known new customers
  • Deliver better CRO based on the exact customer journey
  • Use the individual-level view for advanced attribution modelling

Improve the customer experience

  • Create tailored messaging (based on current and predicted future needs)
  • Highlight points in the journey that fall down (e.g. basket abandonment)
  • Deliver personalised display and retargeting ads

See how Almanac works

We appointed Jaywing because of their technology and data, modelling and marketing expertise to undertake attribution at an individual customer level and to evaluate the performance of our online and offline marketing.

Stephen Cox Head of Analytics and Pricing, Swinton Insurance

Why listen to us?

We work with leading brands across many sectors with a proven approach to accurate, sophisticated AI and Machine Learning. Get in touch today to find out how Almanac could power your marketing.

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