Following our session at Leeds Digital Festival 2025, you can now download the full presentation slide deck. Discover how to move beyond Generative AI and build a practical framework for Agentic AI that delivers a real commercial return.
Generative AI has changed the face of marketing, but it’s only the first step. The true competitive advantage will come from the strategic shift to Agentic AI - automated agents capable of executing complex marketing workflows. This exclusive slide deck from our Leeds Digital Festival session, "The Agent Advantage," provides the expert insight you need to navigate this evolution and build a practical framework for deployment.
Understand the fundamental strategic differences between Generative and Agentic AI.
Learn the practical, three-stage framework for building and deploying this technology for real-world marketing tasks.
Discover how AI agents are already being used to deliver significant commercial returns for major brands.
The Lab's Technology and Strategy Leader
As Lab Leader, Malcolm oversees the strategic direction and daily operations, guiding the team’s efforts to deliver cutting-edge data science solutions. Malcolm’s experience in predictive analytics, statistical modelling, and data-driven strategy has made him a key figure in the evolution of Jaywing’s data capabilities. As ‘Employee No4’ when Jaywing started 25 years ago, Malcolm was blazing a trail in this field when most agencies still thought data was Jean-Luc Picard’s android friend from Star Trek: The Next Generation.
The Lab's AI Research and Development Leader
With over a decade’s experience in marketing analytics, natural language processing (NLP), and backend software solutions, Joe is instrumental in building advanced AI applications that power smarter marketing strategies. Joe has worked with high-profile clients such as Fair4All Finance and ADT, while his passion for exploring the future of AI, including collaborations with the likes of Google, ensures that The Accelerator Lab remains at the cutting edge of technological innovation. He remains disappointed that AI cannot definitively predict whether Leeds United will be promoted this season.
