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Watch the On-Demand Webinar: Adapting for LLMs

The live event has now passed, but you can get instant access to the full 45-minute recording. Watch as our SEO and Data Science experts break down the findings from our landmark study of over 200,000 AI prompts and reveal the data-led strategies we're using to drive client success in this new era of search.

What this session delivers:

  • The New KPIs: Why 'citeability' is becoming more important than rankings.

  • The 'Evidence Pages' Strategy: How to adapt your content for high-intent AI traffic.

  • Competitive Intelligence: How to analyse your share of voice in AI responses.

  • A Durable Framework: Building a strategy that anticipates future AI updates.

Meet your hosts

Sam Cant

Head of SEO

As Head of SEO, Sam leads Jaywing’s organic search proposition. He sets the strategic direction for the team and is responsible for integrating our latest research and data science into client strategies to deliver sustainable growth.

Akash Hashmi

Organic Media Manager

Akash is a key voice in our SEO team, managing organic strategies for some of our largest clients. With deep expertise in technical SEO and content, he was instrumental in the LLM Visibility Study and was the one to present its initial findings at BrightonSEO.

Steven Cromb

Data Scientist

As a Data Scientist at Jaywing, Steven was the lead researcher behind the LLM Visibility Study. He designed the methodology, processed the 200,000 prompts, and conducted the statistical analysis that uncovered the core findings of the paper.