Adapting for LLMs: how our research is driving client strategy

In an AI-driven search landscape, traditional SEO metrics are telling an incomplete story. When a search engine provides the answer directly, the old rules of visibility no longer apply.

Building on the primary research from our landmark LLM Visibility Study, this 45-minute strategic briefing bridges the gap between raw data and actionable strategy. Our panel of experts will go beyond the findings of the paper to discuss the strategic conclusions and commercial implications for your brand.

What you'll learn in this session:

The New KPIs
Why 'citeability' and 'brand prominence' are becoming important alongside traditional rankings, and how to start thinking about measuring them.
The 'Evidence Pages' Strategy
Discover which parts of your website are the new front door for high-intent AI traffic and how you need to adapt your content strategy in response.
Competitive Intelligence
How to analyse your brand's share of voice in AI responses against your key competitors to identify opportunities and threats.
An Adaptable Framework
How to build a durable strategy that anticipates and adapts to future AI updates, based on a foundation of fact.

Meet your hosts

Sam Cant

Head of SEO

As Head of SEO, Sam leads Jaywing’s organic search proposition. He sets the strategic direction for the team and is responsible for integrating our latest research and data science into client strategies to deliver sustainable growth.

Akash Hashmi

Organic Media Manager

Akash is a key voice in our SEO team, managing organic strategies for some of our largest clients. With deep expertise in technical SEO and content, he was instrumental in the LLM Visibility Study and was the one to present its initial findings at BrightonSEO.

Steven Cromb

Data Scientist

As a Data Scientist at Jaywing, Steven was the lead researcher behind the LLM Visibility Study. He designed the methodology, processed the 200,000 prompts, and conducted the statistical analysis that uncovered the core findings of the paper.