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Our Strategy

Jaywing operates in both the agency sector and the data consulting sector, with the two strands meeting in the data science that underpins our brand marketing, performance marketing and credit risk and fraud activities.


Jaywing's agency business offers a fully integrated service that brings together brand communication, creative, website design and build, PR, social, digital marketing, personalisation and performance marketing, using sophisticated analysis and modelling to support its client's strategic and immediate-term goals.

Many brands are progressively moving their marketing activities away from traditional channels towards digital marketing, such as PPC, SEO, programmatic advertising, and social media channels. These channels offer the potential to personalise customer experiences and adapt in real time to changing behaviours. Jaywing brings together multiple sources of online and offline data to improve sales, reduce churn, build customer loyalty and enhance brand reputation. In particular, the Company is able to improve returns on marketing investment by modelling and forecasting the effectiveness of the various channels to avoid wastage and increase sales or leads. The Company's agency clients are wide-ranging, and include Britvic, Castrol, first direct and Hallmark Cards.

Within the risk and data consulting business, Jaywing works closely with clients to build statistical models and datasets, primarily in the financial services markets, and usually to satisfy banking regulation, such as calculating capital requirements, or to enhance fraud management. This is a very specialist field and one in which the Directors believe Jaywing to be a major player in the UK.

The Company develops its own analysis tools and techniques, incorporating artificial intelligence, to deliver data and insights as well as time saving automation across a range of applications. The Company's risk and data consulting clients include HSBC, Secure Trust Bank and Virgin Money.

The Directors believe that Jaywing's in-house data science capability that supports both the agency and consulting businesses gives us a strong competitive advantage in both the UK and Australian markets and enables us to generate unique solutions to client challenges.

Revenue Model

Approximately 60% of the Company's revenues are recurring monthly from long term client contracts, although these are regularly supplemented with additional billable activity on a project basis. The Company's risk and data consulting engagements tend to be project-based, typically ranging from 3 months to 12 months, although Jaywing has often worked for a number of these clients over many years, on multiple projects. Approximately 50% of clients each generate revenues in excess of £50k per annum, with the largest client representing less than 5% of total revenues. On average, clients take 1.8 services from Jaywing (out of a maximum of 6 in marketing and 3 in risk), with 45% buying more than one.

Operating Model:

Jaywing focuses on three main market sectors:

  1. Retail - which includes Retail, Travel and Leisure, Hospitality, Property and Utilities
  2. FMCG - which includes Consumer Goods, Industrial, Telecoms, Support Services, Healthcare, Education, Public Sector and Non-Profit
  3. F and PS - which includes Financial and Professional Services

The client activity is delivered via three divisions: creative, media science, risk and data consulting, which operate an efficient and collaborative business model and culture to ensure that all the Company's capabilities are tailored to the needs of each specific client and market.

In all areas of its business, Jaywing strives to deliver efficiency of operations to facilitate cost-effective solutions, whilst continuing to innovate in the development of new approaches and applications of technology.

The Company's strategy remains focused on delivering sustainable growth and shareholder value, via 3 major focus areas:

  1. Growing its integrated marketing revenues, based around the core of the insight generated through its data science capability
  2. Investing in and developing technology that solves problems in both the marketing and financial services markets
  3. Build out a broader integrated marketing proposition in Australia

Strategic Objective

The Company remains focused on delivering sustainable growth and shareholder value.

Useful Contacts

Legal Advisers:
Fieldfisher LLP
Riverbank House
2 Swan Lane
Telephone: 0330 460 7000