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Making Parcels Personal

How data and creativity shifts more than just 330m parcels

From soulless logistics to people's champion

Hermes had a perception issue. Rapidly, the business was transformed from a logistics business to a human-centric parcel carrier network that connected consumers to brands, and to each other. We've empowered Hermes to grow by targeting small businesses and consumers. By working end-to-end on all activity surrounding the customer journey, from strategy through to creative execution and analysis, we've helped Hermes unify their proposition and create a brand with approachable, friendly and human appeal.

Turning the brand from a pain point to a symbol of joy


parcel shops enjoyed an uplift in sales


customers defined into six digestible segments


transactions spanning 2 years' worth of data analysed

We appointed Jaywing because of their vast experience in data analysis and cutting edge creative, helping us to determine the needs of our consumers and translate that insight into meaningful brand experiences”

Matthew Hanson Head of Marketing, Hermes