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10 March 2021

SEO Manager

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Hours

Full-time

Location

Sheffield / Leeds

Department

Performance and Media Science

Salary

Competitive

The Role

SEO Managers are at the heart of our campaigns at Jaywing – developing and driving forward exciting, innovative strategies that deliver incredible results for our clients across a spectrum of interesting and dynamic fields.

As an SEO Manager in our team, you’ll work to understand your client’s search environment and what needs to be done to achieve success within organic search. You’ll review each area of search engine performance through technical, content from technical audit to keyword identification, to backlink and target site analysis, including how to amplify your creative campaigns for maximum results. You’ll plan out and budget for what needs to happen and you’ll demonstrate the amazing results you’ve achieved by analysing performance and presenting back to client teams.

In addition, you will:

  • Lead team strategies and ensure you are working to appropriate tactics and KPIs
  • Have the ability to discuss all clients of the team with confidence
  • Ensures the team's work is up to standard
  • Take on responsibility for training or organising training for junior members of staff in team
  • Research individual projects and/or advance team's knowledge with testing
  • You may be asked to manage a small team of up to 2 members of junior staff

We’re looking for people who are excited by digital, who relish the challenge that SEO presents, who aren't afraid of trying something new and different, who have a track record of inspiring everyone around them to be better. You’ll be adept at guiding junior members of the team and inspire confidence in the clients and team who work with you on a day-to-day basis.

This role would suit someone with solid experience in a dynamic agency role or a particularly exciting client-side role.

 

Key Accountabilities

  • Architecture, content, and backlink audits & associated recommendations
  • Build overall client SEO strategies, incorporating both on-site and earned media actions, with the ability to recommend alternative / additional channels where helpful
  • Analyse and report on the impact of your SEO strategy, including tying specific tactics back to performance changes, through monthly reports and strategy modifications
  • Present results to clients in monthly, all-agency, and board meetings, winning confidence and developing long term relationships
  • Carrying out keyword research & on-site targeting
  • Developing an in-depth understanding of clients’ businesses and place within the search landscape
  • Identify opportunities and gaps within clients’ backlink profiles and project manage our earned media team to ensure results are achieved
  • Manage budgets for key clients and create quarterly activity plans
  • Keep up to date with SEO developments and feed back into the rest of the team
  • Push the team through regular innovation – we love a challenge!
  • Aid with the continued development of the Epiphany SEO offering including tools and areas of expansion
  • Work as part of a team to deliver client objectives

 

Skills Required

  • Project management
  • People management
  • Budget / financial management
  • Data gathering and analysis
  • Strong presentation skills
  • Strategic thinking / planning
  • Analytical, written and numerical skills
  • In-depth knowledge of search marketing

Does this sound like you?

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