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9 July 2021

Head of Organic Media Content

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Hours

Full-time

Location

Leeds/Home Based

Department

Performance and Media Science

Salary

Competitive

We’re looking for people who are excited by content, who relish the challenge that Organic Search presents, who aren’t afraid of trying something new and different, who have a track record of inspiring everyone around them to be better.

The Role

As Head of Organic Media Content, you will lead and continually evolve the Content product whilst overseeing all client strategies and supporting the team on their day-to-day challenges. You’ll stay close to all the organic content strategies to ensure they are aligned with our clients’ wider goals and challenges, and mentor the team on all aspects of organic content.

Working in tandem with the Jaywing PR team, you will be responsible for ensuring the team have clear Organic Search strategies to leverage for their activity, supporting the team with relevant insights to drive successful Digital PR campaigns and always-on workstreams. You will be able to demonstrate experience and deep understanding of Digital PR and will be a core part of the ideation and creation team, driving our on-site content elements of all our campaigns.

You will lead the content writing for a select few clients where we provide that service, and the aim of this role is to grow our capabilities in this area and spread the service across more clients, whilst building the team and offering over time.

The role will require you to drive content integration across the whole Performance department in partnership with the Performance Media Director and senior members of the department. You will be responsible for driving integration within the organic strategies and team, whilst ensuring organic content plays a vital role within our attribution & data-science approaches.

A key part of the role will be agency sales processes, managing and building the content sections of the opportunities whilst delegating to, coaching and supporting the Organic Media team in the sales processes too. You will be expected to be a part of pitch teams and therefore be a key part of onboarding future clients within the Organic Media team.

This role would suit someone with solid experience in a dynamic agency role or a particularly exciting client-side role.

 

Key responsibilities

  • Ensuring all Organic Media clients have clear organic content strategies in place to align closely with the Digital PR team
  • Build detailed content strategies for our current clients in tandem with the Organic Media Managers
  • Execute detailed audits to feed into all aspect of organic content, including but not limited to keyword research, on-site content, link gap analysis, competitor content and visibility landscape analysis
  • Create and deliver detailed briefs for the Digital PR team and work closely to ensure the following:
    • Detailed organic strategies & briefs to drive successful digital PR campaigns
    • Support on all necessary insights during ideation
    • Be a core part of the ideation process and continually feed in organic insights
    • Plan and create relevant on-site content required for all Digital PR campaigns
    • Support the reporting of all campaigns and always-on activity to ensure the activity ties back into organic KPIs
  • Build and standardise a reporting approach for all organic content strategies to feed into wider performance reports, and therefore report back on results in line with all content activity
  • Support the team and Performance Media Director on all relevant Sales opportunities, building relevant insight and materials for all responses and being a key part of the Sales pitch teams, spanning both organic content and Digital PR where required
  • Lead on a number of current client organic content strategies and ensure we continue to deliver across all aspects of output
  • Build our approach to TOV definition for our Organic Media clients
  • Continually drive coaching & training within the team across all organic content, from optimisation, insight to strategy building

Skills Required

  • Immaculate written skills, adept in complex grammar, vocabulary and creative writing to power a data-driven approach
  • In-depth knowledge of organic content marketing – build & structure, optimisation, creative, off-site and Earned Media
  • Strategic thinking at all times, building integration into all approaches and strategies
  • Strong delivery & project management experience
  • Experience in line management of junior team members, including PDP planning and execution
  • Commercial awareness - budgeting, resource planning and reconciliation of clients
  • Data gathering and analysis - pulling insight from data to power our recommendations
  • Strong presentation skills - storytelling, insight vs. data and presentation delivery
  • Experience in Sales processes, including building and pitching in line with the client brief, whilst ensuring our approach is integrated with the wider channels

Does this sound like you?

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