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17 March 2021

Business Development Director





Newbury / Sheffield / Leeds

Newbury preferred





The Role

Jaywing is searching for a new Business Development Director to generate GP growth within our FMCG division.

Role Overview

  • Reporting to the Managing Director
  • Targeted with generating a % of overall GP uplift across New Business
  • Applying consultative sales techniques within a clearly defined growth strategy
  • Focus on: sales strategy, prospect network growth, opportunity generation and qualification, proposal/pitch input and creation, prospect conversion

Reporting to the Managing Director (FMCG), the Business Development Director’s objective is to generate GP growth within the FMCG services vertical (primarily: food and beverages, consumer goods, automotive, education, technology, telecoms). This will be achieved by maximising close rates and growing/nurturing a prospect network whilst continually improving opportunity qualification and pitch/proposal delivery.

The Business Development Director will generate their own prospects, along with engaging and nurturing inbound leads and those generated by Jaywing’s lead generation team. The Business Development Director will qualify these prospects in or out of the pitch/proposal process in collaboration with the MD and maximise close rate by applying consultative selling techniques. It is expected that the Business Development Director will also generate additional opportunities from their own network by connecting with and nurturing prospects that fit the profile of our target market.

The Business Development Director will also assist with client onboarding, ensuring there is a smooth and seamless handover to the Client Services team.

The Business Development Director will help create and implement the sales strategy for the FMCG division, and work in collaboration with Jaywing’s marketing department to create content and marketing activities to support that strategy.

Key to this role is the ability to co-ordinate internal Jaywing stakeholders from across multiple specialist teams to manage their contributions to pitches and proposals whilst maintaining the shape of the story and deliver against the brief. This will involve co-ordinating collaboration sessions, managing collaborative working documents and maintaining oversight of the overall direction of the approach to ensure it meets the brief.


Key Accountabilities

Within the marketing and business development mix, the Business Development Director’s core responsibilities will be:

  • Sales strategy
  • Business development oversight
  • Business development content creation in collaboration with Marketing department
  • Represent the company at industry events
  • Opportunity development
  • Opportunity qualification
  • Opportunity nurture
  • Completion of RFP/Tenders
  • Internal stakeholder management
  • Pitch and proposal management
  • Commercial negotiation
  • Client onboarding
  • Pipeline reporting
  • CRM Management
  • LinkedIn outreach
  • Networking

Role KPIs

  • Deliver £X of in year revenue to contribute to overall GP target
  • Incrementally improve close rate

Required Skills and Qualifications

  • Considerable marketing and business development experience, ideally working for an integrated marketing or digital agency
  • Detailed understanding of the agency services and how to sell them to a C-Suite and Marketing audience, especially Performance Marketing, Design and Build, and Data
  • A proactive attitude with a self-starter, team player mentality.
  • A proven performer in commercially focused marketing or business development role with a track record of consistently delivering £1m+ in year new business revenue.
  • A natural and outstanding communicator and storyteller
  • Excellent communication skills via telephone and in person as part of a consultative sales process.
  • Excellent pitch/presentation skills
  • Strong organisational skills with the ability to manage and co-ordinate multiple stakeholders within the pitch/proposal process

Does this sound like you?

Please fill out your details and upload your CV and covering letter below.



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