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21 September 2021

Account Director





Leeds / Sheffield


Financial and Professional Services


Dependent upon experience

At Jaywing, we are looking for an Account Director to work within our Financial and Professional Services team and also across our Retail team. You will have the opportunity to work as part of an integrated team on an enviable client list, including some of the UK's major brands.

The Account Director position is a senior client management position and is responsible for leading an Account Management team, accountable for client P&L, relationship building, marketing strategy across all channels, project development and management.


  • Directly work with clients to uncover business needs and objectives, craft appropriate strategies, and identifies/implements activity to help achieve client goals.
  • Develop the importance of online marketing in the overall marketing mix.
  • Create and interpret effective analysis to support marketing recommendations.
  • Understand clients' business and generate new ideas to enhance client performance.
  • Work with business development team to develop new client sales proposals.
  • Manage a team of three to six marketing professionals.
  • Foster teamwork and a constructive work environment.
  • Provide team leadership that reward productivity, achievement and creativity.
  • Drive improved account profitability.
  • Report to the Senior Management Team and Board on client accounts and financial performance as and when required.
  • Full responsibility for tracking client account profitability, including contribution, agency cost and external costs.
  • Creation and planning of accurate forecasts for all accounts, based upon client budgets and planning processes.
  • Ongoing management of planning and forecasting process, including regular reforecast, reporting of actual vs. planned performance, and identification of risks and any remedial actions where necessary.
  • Represent the agency on any financial negotiation with client, including setting of rates, establishment of retainers and dealing with non-payments.


Skills Required

  • Track record of developing and delivering multi-channel digital marketing strategies in agency and/or in-house roles.
  • Evidence of client relationship development and service or equivalent within a business sector.
  • Proven experience in managing and directing teams, working cross-functionally within an organization.
  • Able to evidence the creation, development and implementation of marketing communications strategies and campaign planning.
  • Experience in all key areas of marketing communications, including digital, advertising, direct mail, promotion and literature.
  • Excellent project management skills plus an ability to multi-task proficiently.
  • A mix of analytical and creative capabilities.
  • Effective upward and downward delegation skills.
  • High level of diplomacy and ability to establish and maintain positive working relationships both with clients and within the agency.
  • Strong interpersonal/communication skills.
  • Professional Marketing qualification (CIM or IDM) is desirable.

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