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10 November 2021

UX and CRO Analyst

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Hours

Full-time

Location

Sheffield / Leeds

Department

Performance and Media Science

Salary

£25,000 to £30,000

Dependant on Experience

The Role

This role will be supporting the day to day delivery of UX and CRO projects and retainers. This will involve user research, UX Design and carrying out CRO experimentation programmes. 

Key Accountabilities

  • Support in the day to day delivery of UX & CRO projects & retainers
  • Analyse analytics data, heat maps, session recordings and user research sessions
  • Develop recommendations & solutions based on data and research findings
  • Develop test hypotheses into AB tests
  • Create UX diagrams that illustrate the solution (inc. wireframe prototype, information architecture)
  • Collaborate with other production teams to ensure recommendations are in line with best practice
  • Produce deliverables and documentation to support the running of UX & CRO campaigns, e.g. test proposals and insight reports.

 

Skills Required

  • Qualification in Psychology, Marketing, Design or alternative relevant subject, e.g. UX design, HCI, computer sciences etc.
  • Experience and confidence using Microsoft Office, particularly Excel, PowerPoint, and WordExperience using solution mapping/prototyping tools like Miro, Figma, Adobe XD
  • Some knowledge of beginner’s level UX & CRO, areas including:
    • The role of UX & CRO in digital marketing
    • Usability best practice
    • The principles / benefits of AB testing
    • The role / benefits of user research
    • The use of analytics data
  • An interest in and passion for UX, CRO and user behaviour
  • Ability to think logically and form solutions based on evidence to meet objectives
  • The ability to analyse data in order to inform strategies and interpret results
  • Naturally inquisitive, questions why and looks beyond the data
  • Self-motivated and driven with a willingness to learn
  • Initiative, motivation, enthusiasm and drive to succeed
  • Ability to work under own direction and as part of a team
  • Time management skills and close adherence to deadlines
  • Great communication, presentation and writing ability
  • Basic knowledge of web technologies, such as CMS systems, responsive design, accessibility and SEO
  • Experience using Google Analytics, Hotjar, AB testing tools (e.g. VWO)
  • Experience in qualitative research techniques, e.g. focus groups, usability studies, surveys
  • Top level understanding of statistics and their application to AB testing

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