Key Accountabilities
- Provide Strategic and Marketing Leadership
- Directly work with clients to uncover business needs and objectives, craft appropriate strategies, and identifies/implements activity to help achieve client goals
- Develop the importance of online marketing in the overall marketing mix
- Create and interpret effective analysis to support marketing recommendations
- Develop broad industry expertise
- Build and Grow Client Relationships
- Understand clients' business and generate new ideas to enhance client performance
- Build trust, credibility and client referrals
- Develop multi-tiered agency-client relationships and ties
- Manage Relationship Performance and Expectations
- Achieve client targets/KPIs within the context of the opportunity
- Maintain or improve account profitability
- Work with the business development team to develop new client sales proposals
- Effectively Manage Client Accounts within the business
- Ensure the appropriate skills and resource are planned to deliver on all accounts
- Effectively Manage Team
- Manage a team of three to six marketing professionals
- Identify resource requirements across all agency disciplines in order to meet clients’ needs
- Foster teamwork and a constructive work environment
- Provide team leadership that reward productivity, achievement and creativity
- Execute performance reviews and build development plans
- Manage Financial Performance
- Drive improved account profitability
- Work with the business development team to develop new client sales proposals.
- Report to the Senior Management Team and Board on client accounts and financial performance as and when required
- Contribute to the Company’s goals
- Balance client demands with participation in broader agency initiatives