Account Director

Key Accountabilities 

• Provide Strategic and Marketing Leadership
  • Directly work with clients to uncover business needs and objectives, craft appropriate strategies, and identifies/implements activity to help achieve client goals
  • Develop the importance of online marketing in the overall marketing mix
  • Create and interpret effective analysis to support marketing recommendations
  • Develop broad industry expertise

• Build and Grow Client Relationships
  • Understand clients' business and generate new ideas to enhance client performance
  • Build trust, credibility and client referrals
  • Develop multi-tiered agency-client relationships and ties

• Manage Relationship Performance and Expectations
  • Achieve client targets/KPIs within the context of the opportunity
  • Maintain or improve account profitability
  • Work with the business development team to develop new client sales proposals

• Effectively Manage Client Accounts within the business
  • Ensure the appropriate skills and resource are planned to deliver on all accounts

• Effectively Manage Team
  • Manage a team of three to six marketing professionals
  • Identify resource requirements across all agency disciplines in order to meet clients’ needs
  • Foster teamwork and a constructive work environment
  • Provide team leadership that reward productivity, achievement and creativity
  • Execute performance reviews and build development plans

• Manage Financial Performance
  • Drive improved account profitability
  • Work with the business development team to develop new client sales proposals.
  • Report to the Senior Management Team and Board on client accounts and financial performance as and when required

• Contribute to the Company’s goals
  • Balance client demands with participation in broader agency initiatives

Financial Accountabilities 

• Full responsibility for tracking client account profitability, including contribution, agency cost and external costs
• Creation and planning of accurate forecasts for all accounts, based upon client budgets and planning processes
• Ongoing management of planning and forecasting process, including regular forecast, reporting of actual vs. planned performance, and identification of risks and any remedial actions where necessary
• Ensure all work is accurately estimated, within agreed contractual or standard terms, and that all invoices are efficiently produced
• Represent the agency on any financial negotiation with the client, including the setting of rates, the establishment of retainers and dealing with non-payments
• Ensure all projects run profitably in-line with forecasts and that in-costs are in-line with expectations
• Consistent evaluation of client and team profitability

Skills Required

• Education to graduate-level desirable
• Professional Marketing qualification(CIM or IDM) desirable
• Solid industry experience or an equivalent marketing position within in business sector
• Demonstrated track record of client relationship development and service or equivalent within a business sector
• Proven experience in managing and directing teams, working cross-functionally within an organization
• Able to evidence the creation, development and implementation of marketing communications strategies and campaign planning
• Experience in all key areas of brand communications, including digital performance and marketing effectiveness
• Excellent project management skills plus an ability to multi-task proficiently.
• A mix of analytical and creative capabilities
• Effective upward and downward delegation skills
• High level of diplomacy and ability to establish and maintain positive working relationships both with clients and within the agency
• Strong interpersonal/communication skills