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26 January 2021

Account Director

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Hours

Full-time

Location

Sheffield / Leeds

Department

Retail

Salary

Competitive

The Role

We are looking for an Account Director with the ambition and vision to make a difference. You will be joining our Client Services Team in this fast-paced organisation that rewards ambition and fresh thinking.

Key Accountabilities 

  • Provide Strategic and Marketing Leadership
    • Directly work with clients to uncover business needs and objectives, craft appropriate strategies, and identifies/implements activity to help achieve client goals
    • Develop the importance of online marketing in the overall marketing mix
    • Create and interpret effective analysis to support marketing recommendations
    • Develop broad industry expertise
  • Build and Grow Client Relationships
    • Understand clients' business and generate new ideas to enhance client performance
    • Build trust, credibility and client referrals
    • Develop multi-tiered agency-client relationships and ties
  • Manage Relationship Performance and Expectations
    • Achieve client targets/KPIs within the context of the opportunity
    • Maintain or improve account profitability
    • Work with the business development team to develop new client sales proposals
  • Effectively Manage Client Accounts within the business
    • Ensure the appropriate skills and resource are planned to deliver on all accounts
  • Effectively Manage Team
    • Manage a team of three to six marketing professionals
    • Identify resource requirements across all agency disciplines in order to meet clients’ needs
    • Foster teamwork and a constructive work environment
    • Provide team leadership that reward productivity, achievement and creativity
    • Execute performance reviews and build development plans
  • Manage Financial Performance
    • Drive improved account profitability
    • Work with the business development team to develop new client sales proposals.
    • Report to the Senior Management Team and Board on client accounts and financial performance as and when required
  • Contribute to the Company’s goals
    • Balance client demands with participation in broader agency initiatives

 

Financial Accountabilities 

  • Full responsibility for tracking client account profitability, including contribution, agency cost and external costs
  • Creation and planning of accurate forecasts for all accounts, based upon client budgets and planning processes
  • Ongoing management of planning and forecasting process, including regular forecast, reporting of actual vs. planned performance, and identification of risks and any remedial actions where necessary
  • Ensure all work is accurately estimated, within agreed contractual or standard terms, and that all invoices are efficiently produced
  • Represent the agency on any financial negotiation with the client, including the setting of rates, the establishment of retainers and dealing with non-payments
  • Ensure all projects run profitably in-line with forecasts and that in-costs are in-line with expectations
  • Consistent evaluation of client and team profitability

Skills Required

  • Education to graduate-level desirable
  • Professional Marketing qualification(CIM or IDM) desirable
  • Solid industry experience or an equivalent marketing position within in business sector
  • Demonstrated track record of client relationship development and service or equivalent within a business sector
  • Proven experience in managing and directing teams, working cross-functionally within an organization
  • Able to evidence the creation, development and implementation of marketing communications strategies and campaign planning
  • Experience in all key areas of brand communications, including digital performance and marketing effectiveness
  • Excellent project management skills plus an ability to multi-task proficiently.
  • A mix of analytical and creative capabilities
  • Effective upward and downward delegation skills
  • High level of diplomacy and ability to establish and maintain positive working relationships both with clients and within the agency
  • Strong interpersonal/communication skills

Does this sound like you?

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