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16 June 2022

SEO Content Executive

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Hours

Full-time

Location

Leeds

Department

Media and Science

Salary

Competitive

The Role

We’re looking for an enthusiastic, creative, and results-driven marketer who is excited by digital content, to join Jaywing’s growing Organic Media team. You’ll have experience in writing content for SEO purposes and relish the challenge of writing for search and be adept at writing content for a variety of audiences, but have a mind for data and strategy, too.

As an SEO Content Exec, you will work with the Head of Organic Media Content to deliver effective client strategies from ideation through to content production and reporting. You will lead content writing for clients where we provide that service and work in tandem with client copywriting teams to ensure our recommendations reap brilliant results.

Our ideal candidate will be someone who has a real passion for creativity and already has some experience in data-driven copywriting, from optimisation to keyword intent and content structure. You will be able to demonstrate excellent written skills, impeccable attention to detail and an awareness of how your work can impact and power and complement other organic media channels (like social media and digital PR). We’re looking for someone who will get under the skin of every account they work on, who understands the importance of brand messaging and brand mission and can embody them in their approach to content analysis, strategy, and creation.

In taking this role, you will constantly strive to deliver best-in-class content and help to evolve our approach as the search landscape changes. You’ll want to grow your strategic knowledge and capabilities, and you’ll support the Head of Organic Media Content in expanding the team over time.

This role would suit a person with some experience in an agency or client-side position.

 

Key Accountabilities

  • Lead on copy deliverables for a number of clients, ensuring that our output is always timely and held to the highest standard
  • Create detailed briefs for in-house client copywriting teams and work closely with them to ensure success
  • Always-on analysis of content KPIs to inform client discussions and learnings for the future
  • Gradually liaise with clients on weekly calls to discuss ongoing deliverables, upcoming deliverables, and results
  • Support Head of Organic Media Content with auditing and research to feed strategies, including but not limited to keyword research, content auditing, visibility landscape analysis, link gap analysis and content gap analysis
  • Support Head of Organic Media Content in building detailed content strategies for our current clients
  • As a part of our large Organic Media Performance team, you’ll work alongside organic social and digital PR specialists to ensure cross-channel synergy and highlight opportunities for collaboration
  • Support the team on sales opportunities where relevant, building insight and materials for pitch responses when organic content is required
  • Stay abreast of industry news and updates, and take a keen interest in training and being ahead of the curve

 

Skills Required

  • Excellent writing skills, adaptable to different industries, tones of voice and audience needs
  • Experience copywriting for organic search optimisation
  • Knowledge of and experience using key organic search tools like Ahrefs, Semrush, Google Keyword Planner and Google Analytics preferable
  • Experience contributing to organic search strategies preferable
  • Strong communication skills: an ability to collaborate across teams and with clients
  • A passion for learning and development
  • An appreciation for organic content in all its forms

Does this sound like you?

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