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13 February 2020

Senior PPC Analyst

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Hours

Full-time

Location

Leeds

Department

PPC

Salary

Depending on experience

The Role

Jaywing’s team of PPC experts execute cutting edge campaigns at the forefront of innovative paid search strategy and management. Our goal is simple. We want to deliver the world’s best PPC campaigns for our clients. As a Senior PPC Analyst you will help shape the agency’s paid search offering, not only building excellent relationships with clients but leading and mentoring the PPC team to achieve outstanding results.

Key Responsibilities

  • Be a proven expert in paid search, demonstrating strong results across the previous accounts you have worked on
  • Take confident ownership of the paid search accounts that you manage, having gained extensive experience in this at a previous role either agency or client side
  • Talk confidently to clients on weekly calls, leading the conversation and demonstrating genuine expertise as you explain complex data clearly and confidently
  • Audit new PPC accounts and produce presentations for new business pitches, as well as attending them
  • Mentor PPC Analysts and Executives, who will draw upon your wealth of experience
  • Build strong relationships with clients as well as suppliers
  • Set up, run and optimise paid search campaigns on Google, Bing, and more
  • Implement strategies that will assist in improving campaign performance
  • Have a good understanding of automated bidding and how to effectively test it
  • Produce accurate and insightful client facing reports on a regular basis
  • Forecast the projected results of campaigns
  • Build exciting creative that unlocks better audiences
  • Be a whizz with Microsoft Excel as well as Word and Power Point when documenting performance and creating presentations
  • Have a good understanding of tracking visitors from click through to conversion and beyond
  • Research and implement new ways to improve campaign performance and productivity
  • Optimise web pages for conversion and usability

Skills Required

  • Outstanding verbal and written communication
  • Excellent time management and organisation
  • Ability to maintain and develop relationships and work well as part of a team
  • Excellent level of analytical problem solving
  • Strong attention to detail
  • Ability to work on your own initiative quickly and effectively
  • Excellent skills in Microsoft Excel, building weekly reports using formulas and lookup tables

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