Key Accountabilities
As a Senior PPC Analyst, you will be required to:
- Be a proven expert in Paid Search, demonstrating proven success and strong results across the previous accounts you have worked on
- Have strong experience of setting up and managing Search & Shopping campaigns, ideally with some experience of other campaign types including YouTube
- Be a self-starter in the ownership of the Paid Search accounts that you manage. You will have gained experience in this at a previous role either agency or client side
- Audit new PPC accounts and produce presentations for new business pitches, as well as attend them
- Mentor PPC Analysts and Executives, who will draw upon your wealth of experience
- Build strong relationships with clients as well as suppliers
- Be able to talk confidently through data and to clients on weekly calls and in meetings, demonstrating you are an expert in your field
- Set up, run and optimise paid search campaigns on Google, Microsoft Ads and more…
- Have a good understanding of automated bidding implementation and testing
- Produce accurate and insightful, client-facing reports on a regular basis
- Forecast & calculate projected results of campaigns
- Build new exciting creative and reach better audiences
- Manipulate Excel spreadsheets and present findings through Microsoft Word documents and PowerPoint presentations
- Have a good understanding of tracking visitors from click through to conversion and beyond
- Proactively research ways to improve campaign performance and productivity