Key Accountabilities
- Be a proven expert in Paid Search, demonstrating proven success and strong results across the previous accounts you have worked on.
- Be a self-starter in the ownership of the Paid Search accounts that you manage. You will have gained experience in this at a previous role either agency or client-side.
- Audit new PPC accounts and produce presentations for new business pitches, as well as attending them.
- Mentor PPC Analysts and Executives, who will draw upon your wealth of experience.
- Build strong relationships with clients as well as suppliers.
- Be able to talk confidently through data and to clients on weekly calls and in meetings, demonstrating you are an expert in your field
- Set up, run and optimise on paid search campaigns on Google, Bing, and more…
- Carry out regular tasks which will assist in improving campaign performance
- Have a good understanding of automated bidding and how to effectively test them
- Produce accurate and insightful, client-facing reports on a regular basis
- Forecast & calculate the projected results of campaigns
- Build new exciting creative and reach better audiences
- Manipulate Excel spreadsheets and present findings through Microsoft Word documents and Power Point presentations
- Have a good understanding of tracking visitors from click through to conversion and beyond
- Research ways which will improve campaign performance and productivity
- Optimise website pages for conversion and usability
Skills Required
- Excellent verbal and written communication skills
- Excellent time management and organisation skills
- The ability to maintain and develop relationships and work well as part of a team
- An excellent level of analytical and problem-solving ability
- Strong attention to detail
- Ability to work on own initiative quickly and effectively
- Excellent skills in Microsoft excel, competent to build weekly reports using formulas and lookup tables