The Paid Media Strategy Lead will drive the integrated Paid Media product offering for the agency covering all areas of Paid Search, Affiliates & Marketplaces, Paid Social and Programmatic Display, whilst developing and evolving into new tactics as the space evolves. This role sits within the Middle Leadership Team (MLT) across the business so is a senior role and as a part of the MLT, you will be exposed to agency planning, commercial planning and team culture initiatives to ensure you have full transparency to succeed in your role.
With overall responsibility for the agency’s joined up approach to Paid Media, you will collaborate successfully with key senior stakeholders to ensure a holistic, seamless, and future-facing strategic approach for all our clients. You’ll ensure that the agency is at the cutting edge of paid media, powered by data-centric, critical and solutions-focussed thinking whilst leading the integration of the area in line with data science approaches, attribution and econometrics modelling.
You will also be responsible for developing our partnerships with key media partners, technology providers and our Google Premier Partnership, plus Microsoft and other leading market providers.