Loading Jaywing website
30 May 2022

PR Outreach Executive









Dependent on experience

The Role

We’re looking for a dedicated PR outreach specialist who thrives on chatting to journalists, building relationships and sending out the latest and greatest content.

As a PR Outreach Executive, you’ll support teams across the entire PR department to build media lists, craft press releases and fine-tune outreach emails in several sectors including travel, hospitality, tech and more.

Jaywing is a people-first agency and the person we are looking for must have a passion for supporting and empowering the team around them. We celebrate each other every day and will always champion an individual for who they are. You’ll be part of a dynamic, diverse and fun team who thrive on having fun together first and foremost.


Key Accountabilities 

  • Working into the Media Relations and Outreach Lead, as part of a dedicated team of promotion specialists, you’ll be the first point of contact for journalists, and directly responsible for selling in stories across our clients
  • Actively monitoring the media on a daily / hourly basis, spotting trends, pitching reactive opportunities to PR Account Managers and securing quick win coverage
  • Using tools such as ResponseSource and Buzzsumo to stay one step ahead of the media agenda, and make sure we’re distributing timely, relevant content to journalists
  • Continually monitoring for coverage, and keeping detailed records and helping Account Managers translate these into client reports on a weekly and monthly basis
  • Helping shape creative ideas, press releases and outreach emails to drive pick-up and ensure press appeal
  • Developing and maintaining accurate, up to date media lists utilising tools including Roxhill
  • Attending idea generation sessions across a range of client sectors and verticals


Skills Required

  • Proactive approach to learning
  • Excellent written skills and attention to detail
  • Active appetite for and understanding of media content, being a regular consumer of news in all its formats
  • Understanding of how to confidently and effectively pitch stories and content to media
  • Strong communication skills – you are approachable, friendly and empowering
  • Strong team player – supporting others across the whole department when needed and always proactively looking for opportunities for all clients
  • A passion for PR and creative content

Does this sound like you?

Please fill out your details and upload your CV and covering letter below.



See all open roles

26 open roles