Key Accountabilities
As a PPC Executive, you will be required to:
- Support your senior colleagues in running client’s paid search campaigns
- Set up, run and optimise paid search campaigns on Google, YouTube, Microsoft Ads, and more…
- Carry out regular tasks which will assist in improving campaign performance
- Produce accurate and insightful, client-facing reports on a regular basis
- Build new exciting creative and audience strategies
- Learn the basics of tracking visitors from click through to conversion and beyond
- Research ways which will improve campaign performance and productivity
- Optimise website pages for conversion and usability
- Be a self-starter and proactively look for ways to improve your PPC knowledge