Paid Social Manager

Working with clients who want their brands to be seen, using performance media to solve business challenges and deliver incremental growth, we deliver market-leading paid media campaigns across social, display, mobile, video and other programmatic channels.

The Manager is the ‘go to’ person for paid media and for clients and their campaigns, managing internal and client-facing communications and implementing paid media strategies. You will be up to date with new developments and industry news and how this can improve our offering and benefit clients.

Key Accountabilities 

• Understand your client’s business and their challenges, and how online media can help deliver this against different KPIs and in conjunction with other channels
• Own media strategy for your clients from planning to execution across Paid Social platforms, with help of Programmatic Display and support from the wider team
• Follow the planning process to make recommendations and create tactical media plans
• Monitor campaign performance and optimisations to ensure KPIs are hit and monitor costs
• Interpretation of results and recommendations for improvement
• Collate data and interpret insights into the end of campaign reporting, translating them into slides for client meetings
• Support in creating a testing plan for clients and ensuring it is delivered
• Support new business requests, slide creation and identify opportunities for upsell
• Share knowledge and client stories internally and in marketing materials

Skills Required 

• Experienced online media planner / buyer
• Exposure to programmatic / display advertising
• Experienced across paid social platforms and a track record of running ad campaigns across Meta, Tiktok, Twitter & LinkedIn
• An understanding of the tools and technology used to deliver campaigns
• A passion for media planning and online advertising
• Ability to analyse and interpret campaign data and translate into campaign recommendations
• Excellent written and verbal communication skills
• Highly organised