With overall responsibility for the agency’s joined up approach to PPC, Programmatic, Paid Social, and Affiliates, you will have to collaborate successfully with key senior stakeholders to ensure a holistic, seamless, and future-facing offer. You’ll ensure that the agency is at the cutting edge of paid media campaign planning, strategy and execution.
You’ll need the ability to think strategically and long-term, while also able to react quickly to changes in the industry and client landscape to generate results for clients, including international clients based overseas.
Reporting to the Managing Director, you will be leading our current PPC, Programmatic, Paid Social and Affiliates teams, you will manage a team of experts ranging from head of channel to graduates.
Working closely with colleagues across departments, you’ll need to inspire and engage across the business in order to set the agency’s long-term paid media direction that has buy-in from everyone from our New Business to delivery teams. You’ll also support our Client Service teams in setting market-leading client strategy.
A fundamental part of the role is an ability to work with leaders and teams across the business to ensure we consistently offer our clients a complete and holistic approach to achieving their business objectives. This will require our wider team to have a clear understanding of your vision for paid media and how this can align with a range of different specialisms in digital including UX, organic search and content.
You will also be responsible for developing our relationships with key media partners, technology providers including our Google Premier Partnership, Facebook and Microsoft partnerships and other leading market providers.
You will also be a key figure in representing the agency at industry events and speaking at conferences, playing a major role in the positioning of the agency proposition in paid media and informing its future development.
This role requires a confident and experienced grasp across all areas of paid media, the ability to motivate teams and individuals alike, commercial acumen, relationship-building skills, and an understanding of how best to pull an agency team together to deliver results. We are also looking for someone who can help demonstrate how to bring PPC, Programmatic Display, Paid Social and Affiliates channels together, to drive performance for our clients.
This role is ideal if you have extensive experience devising exceptional paid media strategies which drive brand growth and ROI for clients, irrespective of category or sector.