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18 November 2021

Head of Paid Media

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Hours

Full-time

Location

Leeds

With some travel to other offices

Department

Performance and Media Science

Salary

Competitive

Dependant on Experience

The Role

Jaywing’s Performance and Media Science team is at the heart of the Jaywing business. We’re looking for creative thinkers who relish the challenge that this role represents, who aren’t afraid of trying something new and different, and who have a track record of inspiring everyone around them to be better.

Jaywing is a people-first agency and the person we are looking for must have a passion for supporting and empowering the team around them. We celebrate each other every day and will always champion an individual for who they are. You’ll be part of a dynamic, diverse and fun department that thrive on achieving great things together whilst having a lot of fun on the way.

The Head of Paid Media will help drive the integrated Paid Media product offering for the agency.

With overall responsibility for the agency’s joined up approach to PPC, Programmatic and Paid Social, Affiliate and Marketplaces, you will collaborate successfully with key senior stakeholders to ensure a holistic, seamless, and future-facing offer. You’ll ensure that the agency is at the cutting edge of paid media campaign planning, strategy and execution.

A fundamental part of the role is an ability to work with leaders and teams across the business to ensure we consistently offer our clients a complete and holistic approach to achieving their business objectives. This will require our wider team to have a clear understanding of your vision for paid media and how this can align with a range of different specialisms in digital including UX, organic search and content. You will also be responsible for developing our partnerships with key media partners, technology providers and our Google Premier Partnership, plus Microsoft and other leading market providers.

This role is ideal if you have extensive experience devising exceptional paid media strategies which drive growth and ROI for clients, irrespective of category or sector.

 

Key Accountabilities

To best advise clients on their usage of digital paid media, meeting campaign and commercial objectives. Deliver holistic paid media strategies that drive growth and ROI for clients.

Strategy:

  • Drive innovation and the development of the paid media offering.
  • Identify future industry trends and developments, ensuring that this information feeds through into the proposition to clients
  • Identify trends within paid media and harness these for the benefit of our client
  • Devise paid digital media strategies alongside internal teams and overseeing the delivery of these strategies across all clients, whilst playing a key role in leading the strategies for our Tier 1 clients
    Delivery
  • Advise clients on paid digital media strategy
  • Support day-to-day campaign operations, ensuring clients receive a high level of service
  • Ensure teams deliver campaigns to schedule, on budget and on or above targets set
  • Work with existing accounts to help grow their usage of digital paid media

Sales Opportunities:

  • Work with Jaywing’s sales team to deliver pitches
  • Work with Directors to acquire new business and transition new accounts into Jaywing

Leadership:

  • Provide strong leadership and inspiration for your team and clients
  • Implement improved processes to ensure continued efficient delivery of the work across the team
  • Ensure detailed resource planning for the month is created, and delivered in a transparent way to the team, keeping a close eye on areas of over-servicing to mitigate this where possible
  • Work with the team to help them progress in their role, ensuring PDPs and regular informal reviews are available to the team
  • Ensure you are available, approachable and always approach the team with empathy
  • Celebrating successes and individuals within the team at all times
  • Ability to deliver constructive feedback to achieve positive outcomes and a motivation to improve

 

Skills Required

  • Strong knowledge and experience of paid digital media, and well versed in the multi-channel and multi-platform aspects of paid digital media
  • People leadership experience
  • Experience working with senior client stakeholders to develop paid media channels
  • Extensive experience in Sales, building and crafting presentations with clear narrative, structure, and purpose
  • Strong commercial acumen to assess client profitability, in addition to resourcing against client appropriately


Experience:

  • You will have already forged a successful career in the digital business, whether agency, client, or media owner
  • Agency side experience is advantageous
  • You will have experience of running projects and campaigns to budget, of managing a media department/team, and of stimulating and organising media staff.
  • Knowledge and experience of offline media would be advantageous.
  • You will be familiar with paid digital media work for brand/above the line results, but are absolutely required to be familiar with work for DR/below the line activity, including:
    • SEO
    • PPC
    • Display
    • Websites Design and Development
    • Content
    • Mobile
    • Social
    • UX and CRO
    • Data

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