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1 September 2020

CRM & Campaign Manager










The Role

As a key member of the marketing team, you will be responsible for the development, execution and continuous refinement of the agency’s CRM and lead generation/nurture strategy to drive engagement and sales through our direct channels, primarily email but also supporting other online and offline channels.

Your strategy will ensure our plans and activity generate high quality sales-ready leads, create interest and engagement in Jaywing’s wide-ranging service offering and nurture leads and opportunities through the marketing funnel to conversion. This will encompass reaching new prospects and engaging existing clients to improve cross-sell, retention and lifetime value.

Key Accountabilities

  • Develop and execute Jaywing’s CRM strategy, working collaboratively with the marketing and sales teams to develop integrated communications and campaigns across all customer touch-points aligned with new business plans, KPI’s and targets
  • Ownership and on-going management of the CRM (currently Sugar CRM), email delivery (currently Dotmailer) and all connected systems, ensuring seamless integration across the business and capture of all required information at key points in the prospect/customer life cycle 
  • Maintain the quality and integrity of the CRM and database, ensuring its effective segmentation for targeted/personalised sales and marketing activities 
  • Produce, adapt and implement collateral, channel-specific content and campaign material to support both brand awareness and lead generation efforts 
  • Lead and manage the email production process from brief to deployment including the production of assets, build, and optimisation of campaigns 
  • Deploy/activate all direct channel activity in coordination with wider marketing communications plans, ensuring all online and offline content, design and delivery is continuously tested and optimised for customer engagement and meets brand standards 
  • Ensure emails and campaigns are continuously analysed, tested and improved and that our customers receive relevant, engaging and appropriate content across all campaigns, whilst ensuring all content and communication enhances our brand 
  • Analyse and report on all activity, performance and provide insights to key stakeholders, understanding where and how we can better target and improve our activity and defining actions to capitalise on our use of CRM to the team and wider business 
  • Develop operational processes covering all appropriate areas to ensure the smooth production and implementation of CRM and campaign related activity 
  • Maintain up to date knowledge and ensure compliance to all regulatory requirements, liaising with IT and wider business specialists to ensure GDPR and other regulatory processes and practices are continually upheld and improved 
  • Manage the annual marketing budget, continually measuring ROI and demonstrating effectual prioritisation of spend

Skills Required

  • A highly organised, self-starter with excellent attention to detail and time management skills 
  • Excellent data management and analytical skills 
  • Strong project management skills 
  • Strong communication and teamwork skills 
  • Ability to multi-task and meet deadlines in a fast-paced environment, taking ownership of tasks from inception to conclusion 
  • Friendly and outgoing, able to forge and build good working relationships with multiple stakeholders 
  • Technical expertise of CRM technology, systems and processes and KPI metrics 
  • Strong experience in marketing and/or a similar role 
  • Educated to degree standard or equivalent is desirable but not essential


Does this sound like you?

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