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It gives users the ability to calculate the sample sizes required for comparative tests based on breakeven calculations (for incentives or follow-up activity), expected uplift from targeting, or the likely difference between the performance of 2 creatives.
It also allows users to test the significance of their campaign results and to understand the roll-out implications.
Getting access to the campaign calculator
The Campaign Calculator is only available to registered users. If you have not already subscribed, please do so now.
If you would like a licence for the campaign calculator, please visit the 'get in touch' area of this site where you can email us with details of how many user licences you require. You will then receive an email in reply providing you details of the licence fees and the procedure for taking out a licence.
Alternatively, if you wish to receive a 4 week free trial of this software then click on the campaign calculator banner to the right and you will be issued with a temporary password.
