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Jaywing is launching all new smartlists; a set of high quality lists totalling over five million mail responsive consumers, set apart from the usual data sources available in the market by the distinct ways clients can select data to meet their individual needs.
The new smartlists comprises multi-sourced data from over 25 consumer facing companies and offers clients three options for accessing potential new customers who match their target audience.
First, a range of brand new pre-defined categories have been created including:
• Mother and Baby; 280,000 households
• Young Family; 540,000 households
• Mail Order Mums; 480,000 households
• Child Savings Plan; 360,000 households
• Charity donors; 1,400,000 households
Priced at 140GBP per 1,000, these smartlists provide clients with fast and cost effective access to data, based on distinct customer segments.
Clients can also create their own Smartlist using a combination of the 300 plus selectors on offer, so data can be hand picked to target specific customer groups based on a wide range of lifestyle variables. Data is charged at 140GBP per 1,000.
Alternatively a bespoke Smartlist can be compiled based on a comprehensive model of the client's customer base, using Jaywing's extensive modeling expertise to accurately identify the most appropriate data match. This option is charged by a one-off set-up fee of 1,000GBP, and 140GBP per 1,000 for data purchased thereafter.
All smartlists include Jaywing's targeting analytics expertise.
Shaun Crawford, Consultant at Jaywing comments:
"Lists remain a vital resource for clients to identify and target potential customers. By building in these analytical elements within smartlists, our clients can ensure they purchase the most appropriate data at the outset, vastly improving their targeting whilst improving the relevance of the communication ultimately received by consumers. Our three tier option means every client can be smart, and cost effective, about the data they acquire."
Contact Karen Stanford at Jaywing for further enquiries on 07917 123088 or email This e-mail address is being protected from spambots, you need JavaScript enabled to view it
