testimonials
The continued success of our campaigns aimed at connecting with people who have moved has made a significant impact in the levels of people registering to vote. Working with Jaywing has made the difference between a one off trial and an ongoing direct campaign which provides value for our investment, whilst helping us to deliver on our remit.
We've even received feedback from the general public, demonstrating how the mail pack is well received, especially after the often stressful activity of moving home. Providing members of the public with an easy way to register at their new address helps to show the work of the Electoral Commission in a positive light.
We hope to continue to work with Jaywing because of the way in which the campaign is refined each year, delivering even greater results, and continued return on investment. The introduction of Northern Ireland to our latest campaign is in part testament to the success of this activity.
Before the Electoral Commission began to work with Jaywing, no such activity took place. The work demonstrates an excellent marriage of a commercial product with a previously unfulfilled client need.
The decline in voter numbers over the past few years has been well documented. A campaign such as this, whilst perhaps not providing the political impetus to vote, provides the mechanism to register. This provides the general public the opportunity to exercise their right to vote.
Clinton Proud, Campaigns Manager, The Electoral Commission
